231 Erwin Road

My experiences as a Northern transplant down in Chapel Hill, NC, 2005. And now my experiences back up in NYC.

Friday, December 30, 2005

Product Placement? What's that?

Here's a really innovative idea at marketing. Check out the photo, That starbucks cup is viral, it's placed there as a marketing gimmick.

I love it. I think there's a right way to approach an audience with 'advertising' information. This is clever, much better then a 30sec interruption.

More info on this blog post.


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